Posted by Philip Collins on November 19, 2007
Electronic giants Samsung have admitted a massive down turn in sales in the Republic of Ireland is due to Irish fly-half Ronan O’Gara’s inclusion in their most recent advertising campaign. As a spokesperson for the company explained yesterday, “nobody wants to buy a TV from a loser, our TV’s are for winners.”
The adverts, which featured O’Gara looking quite confused beside a widescreen television with a caption that read, “I’m converted” have been pulled from the nations billboards, buses and magazines by Samsung in the wake of Ireland’s dismal performance in the Rugby World Cup.
The Irish rugby team spectacularly crashed out at the first stage of the tournament in September, with many leading players such as O’Gara, Stringer and O’Driscoll failing to produce a decent performance. Samsung were quick to point out that they had hired O’Gara for their advertising campaign before the World Cup kicked off.
“We had no idea how poorly he would play,” continued the Samsung spokesperson. “Not just Ronan, but the whole team. In hindsight the ‘I’m converted’ caption is quite embarrassing because his conversion record in the World Cup was shite. We’re quite disappointed with Ronan, not only did he let himself and the country down, but he let us, a multi-billion dollar company, down as well.”
O’Gara himself has yet to comment on these criticisms and the abandonment of the advertising campaign. However, teammate and Irish captain Brian O’Driscoll spoke in defence of his beleaguered colleague today with the following tirade against Samsung:
“It’s a focking disgrace, yeah? Rog is a superb athlete, and a focking handsome guy to boot, and if that sexy focker can’t sell your focking tellys, then your tellys are focking shite – so why don’t you stick your tellys up your orse, you corporate conts.”